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‘Down To Earth’ Trend Shapes Beauty Business in 2011
February 17, 2011
By: TOM BRANNA
Editor
• “Down to Earth” is being touted by experts at Mintel Beauty Innovation as the key trend set to shape the beauty industry in 2011. Closely linked with sustainability, the Down to Earth trend addresses the practicalities of making and marketing green beauty. Factors include managing price pressure due to varying supply and demand of natural and organic raw materials and learning to master the challenges of green chemistry—such as the use of sustainable surfactants, green solvents and alterna...
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